Privacy Policy

Version 3.0, last updated on September 30, 2026

At Ovabalance, we often deal with personal topics, such as your cycle, a desire for a child, or pregnancy. That is why we handle your data with care. In this privacy statement, you will find out what personal data we process, why we do it, with whom we share it, how long we keep it, and what rights you have.

1. Who are we?

Ovabalance B.V. is responsible for processing your personal data via ovabalance.eu and our customer service.

Ovabalance B.V.
Bardesiuslaan 9
1851 DZ Heiloo
Chamber of Commerce: 82364346
Email: service@ovabalance.eu
Telephone: 085 105 4102

For privacy-related questions, you can contact Frank Beekwilder via service@ovabalance.eu. Please put “Privacy” in the subject line.

2. What data do we process and why?

We only process data that we need for a specific purpose. Below you can see which data is involved for each purpose, the legal basis (GDPR) on which we do this, and how long we keep the data.

Purpose	Data	Legal basis	Retention period
Processing, paying, shipping, and returning your order	Name, address, email address, telephone number, ordered products, payment status, shipping and return details	Performance of the contract	7 years after the order, due to the tax retention obligation
Customer account	Name, email address, address, order history, preferences	Performance of the contract	As long as your account exists. You can have your account deleted at any time.
Subscription (OvaRepeat)	Name, address, email address, selected products and frequency, delivery schedule, payment details via our payment provider	Performance of the contract	Duration of the subscription, then 7 years for our records
Customer service (email, chat, WhatsApp, telephone, contact form)	Name, contact details, content of your message, order number	Performance of the contract or our legitimate interest in answering your question	3 years after handling your question
Choice assistance and tailored advice	Your answers, for example about your cycle, complaints, desire for a child, or pregnancy, plus your email address if you want to receive the advice	Your consent, which you give by filling out the choice assistance or advice form (see chapter 3)	3 years after your last contact with us, or earlier if you withdraw your consent
Newsletter and marketing emails or SMS	Name, email address, telephone number if applicable, click and reading behavior, purchase history	Consent. For existing customers, we send emails about similar products based on our legitimate interest; you can unsubscribe at any time.	Until you unsubscribe
Reviews	Name or initials, review, rating, photo if applicable, purchased product	Consent	As long as the review is online. You can have your review removed.
Loyalty program, friend discount, and affiliate program	Name, email address, points and rewards, referrals. For affiliates also payment details and social media accounts if applicable.	Performance of the contract (the program terms and conditions)	As long as you participate. Affiliate payment details for 7 years for our records.
Notification when a product is back in stock	Email address and the product	Consent	Until the notification has been sent, maximum 3 years
Analyzing and improving the website	Cookie IDs, IP address (shortened where possible), device and browser data, click and browsing behavior on our site	Consent via our cookie banner	See our cookie settings
Measuring and tailoring advertisements	Cookie IDs, viewed pages, purchases, and email address or telephone number in encrypted form	Consent via our cookie banner	See our cookie settings
Preventing fraud and securing our webshop	IP address, order and payment details	Legitimate interest	As long as necessary for that purpose
Complying with legal obligations	Invoice and payment details	Legal obligation	7 years

3. Health data

Through our choice assistance and the form for tailored advice, you can provide us with information about your health, such as your cycle, complaints, a desire for a child, or a pregnancy. This is special personal data, and we handle it with extra care:

• You provide us with this data yourself by filling out the questions.
• We use your answers to provide you with suitable advice and to tailor our emails to that advice.
• We do not share your answers with advertising platforms such as Google, Meta, Microsoft, or TikTok, and we never sell them.
• Only employees who need it for your advice or for customer service have access.
• You can withdraw your consent at any time via service@ovabalance.eu. We will then delete your answers.

Ovabalance provides nutritional advice, not medical advice. If you have health complaints, consult your general practitioner or another healthcare provider.

4. With whom do we share your data?

We do not sell your data. We only share it with parties that we need to operate our webshop and provide our services. Most of these parties are processors: they process data on our behalf and according to our instructions. We have a data processing agreement with them or accept their processor terms. The following categories are involved:

• Webshop platform and hosting: Shopify.
• Storage, shipping, and returns: Monta and the carriers they use, such as PostNL, DHL, and DPD.
• Payments: the payment service provider associated with the payment method you choose. Some payment parties, such as Klarna for pay-later options, are responsible for their own processing and may, for example, perform a credit check. Their own privacy statement applies in that case.
• Subscriptions: Juo.
• Customer service: Re:amaze and, if you contact us via WhatsApp, WhatsApp Business (Meta).
• Email and SMS: Klaviyo.
• Choice assistance and advice form: Okendo and Typeform.
• Reviews: Okendo.
• Loyalty program, friend discount, and affiliates: Okendo, GrowthHero, and Social Snowball.
• Stock notifications: Restock Rocket.
• Analysis and website optimization: Google Analytics, Microsoft Clarity, Theme Scientist, Elevar, and ProfitMetrics.
• Advertising platforms: Google, Meta (Facebook and Instagram), Microsoft (Bing), and TikTok.
• Cookie consent: Cookiebot.
• Administration: our accountant and accounting software.

In addition, we may provide data if we are legally required to do so, for example to the Tax and Customs Administration or in response to a court order.

5. Data outside the European Economic Area

Some of the parties we use, such as Shopify, Klaviyo, Okendo, Typeform, Google, Meta, Microsoft, and TikTok, may process data outside the European Economic Area, for example in the United States or Canada. We ensure that this only happens with appropriate safeguards, such as an adequacy decision by the European Commission (including the EU-US Data Privacy Framework) or the European Commission's standard contractual clauses.

6. Cookies and similar techniques

Our website uses cookies and similar techniques, such as pixels:

• Functional cookies are necessary for the webshop to work, for example for your shopping cart and checkout. We do not ask for consent for these.
• Analytical cookies help us understand how visitors use our site so that we can improve it.
• Marketing cookies are used to measure advertisements and tailor them to your interests.

We only place analytical cookies (unless they are set to be privacy-friendly) and marketing cookies with your consent. You can change your choice at any time via change cookie settings. There you will also find an up-to-date overview of all cookies and how long they are kept.

7. How do we secure your data?

We take appropriate technical and organizational measures to protect your data from loss and misuse. This includes a secure connection (SSL), two-step verification on our systems, and access to data only for those who need it. Payment details such as your credit card number are processed by our payment service providers and do not reach us.

8. Your rights

You have the following rights:

• Access: you may request to see what data we have about you.
• Correction: if your data is incorrect, we will correct it.
• Erasure: you can request that we delete your data, unless we are legally required to keep it.
• Restriction: you can request that we temporarily stop processing.
• Portability: you can receive your data in a commonly used digital format.
• Objection: you can object to processing based on our legitimate interest, and always to direct marketing.
• Withdraw consent: if you have given consent, you can withdraw it at any time. This applies to the future.

Send your request to service@ovabalance.eu. We will respond within one month. To prevent misuse, we may ask you to confirm your identity, for example by responding from the email address we have on file. Never send us a copy of your passport or ID card.

We do not make decisions about you that are based solely on automated processing and have legal or similarly significant effects on you. We do, however, group customers, for example based on purchases, to send relevant emails. You can always object to this.

9. Filing a complaint

Are you not satisfied with how we handle your data? Please let us know first, and we will work together to find a solution. You also have the right to file a complaint with the Dutch Data Protection Authority via autoriteitpersoonsgegevens.nl.

10. Minors

Our products and services are intended for adults. We do not deliberately process data from persons under the age of 16.

11. Changes

We may update this privacy statement, for example if we start using new services. The most up-to-date version is always available on this page. We will inform you of any important changes, for example by email.